This project was all about the art of persuasion and art direction. The brief which was given to my class by a creative team at Saatchi & Saatchi's, was to turn something we hated into something we love.
My hate was rain making my hair turn into a frizzy afro. After much thought i came to the conclusion that quite a lot of people still think the afro is pretty cool, so the copy in my hair reads 'It's like a fast train back to the 70s.'
My initial solution was to create a poster but i opted for an A5 fold out leaflet that tells the magical story of my transforming hair!
